WHO AM I
Hi there!
I'm Andy, an experiential creative with a background in computer science.
I develop concepts and write short films, stories, stand-up comedy routines, rap songs or haikus, whatever is needed to make the project the best it can be.
One of my campaigns turned a shepherd into a pop culture icon.
Another one made people throw paint at a billboard because we challenged their beliefs.
EU, MENA, US markets experience working on brands like Vodafone, Coca Cola, Cadillac, Renault, Cadbury, P&G, RTA, Isuzu, Toshiba, Nestea, Bitdefender, Mastercard, banks, retail, fashion, or FMCG.
I'm currently exploring the startups and fintech world, leading creative teams for projects with unicorn-level brands like Revolut, CasperLabs or Airwallex.
Won some medal at Cannes Lions, The One Show, Warc Innovation, Eurobest, Cresta, Effies, ADC, Golden Drum, Facebook Awards, European Festival Awards and beyond.
Oh, and I’m well-liked by most dogs.
Experience
- Freelance Creative Directorsince 2024@ Assembly PointGigs with VML, WhoopWhoop, Overskin, International Waters, Electric Castle
- Creative Director / Copysince 2018@ HeraldistResponsible for all creative output of the agency.
- Freelance Creative Director / Copy2016 – 2023@ CakeCake was an independent collective of award-winning international advertising creatives. Worked with brands (Lidl, Electric Castle) and agencies (McCann, Cheil, Leo Burnett, Saatchi, Overskin).
- Creative Director / Copy2014 – 2016@ Saatchi & Saatchi Dubai
- Senior Copywriter2013 – 2014@ McCann Erickson Bucharest
- Senior Copywriter2011 – 2013@ Publicis Bucharest
- Copywriter2011@ Graffiti BBDO
- Copywriter2009 – 2011@ McCann Erickson Bucharest
What I do
- Creative Direction
- Copywriting
- Manage Creative Teams
- Win New Business
- Develop Concepts
- Write Scripts
Education
- Computer Science Bachelor @ Babes-Bolyai U
- Advertising Masters @ Babes-Bolyai U
- Webdesign Masters @ Tibiscus U